We all know (and some of us dread) the idea of business networking. It conjures up an image of stuffing ourselves into a suit or pantyhose, going to events, wearing a sticker with our name scrawled on it, approaching and introducing ourselves to strangers, and trying to remember to keep our cold drinks in the hand we don’t shake with.
Aaaah so fun to be a business owner, isn’t it?
When I tell people offline that I do much of my business networking online, they usually look puzzled. As I explain to the uninitiated, networking online is the same as networking offline, in many ways. You want to make contacts, build relationships, generate leads and meet prospects, and spread the word about your business. Relationship building and networking takes time offline, and it is no different online. So, here are some pointers…
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