So your finishing up a sales meeting with a potential client, you are pulling out your best closing statement to give them every reason to use your services and they utter those dreaded words…”Let me think about it and get back to you”.
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Hmmm another logo gets created where I am truly stumped and can’t figure out what kind of business/industry this is? If your logo doesn’t describe at the very least what you do or what your industry is…the prospects of getting clients are kinds of hard. Take a look at logo guru David Airey and his article on “What makes a good logo design.”
In the meantime….can anyone figure out the logo above and tell me what kind of business or industry it is?
Tags: branding, corporate identity, logo, Logo Design, Marketing
While perusing the web today, I came across an interesting article written by Nick Rice over at Small Business Branding. The article has 9 Branding Tips for Small Business and some are excellent points. I do have to totally disagree with Tip #1 that states “The design of your logo really doesn’t matter”. What are your thoughts on this? I would love to hear all your comments….
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
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Tags: advertising, branding, build business, Marketing
Networks are a great place to promote your business, not only do they help you build relationships with the business community but also establish credible referrals. Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
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Tags: building business, Marketing, networking
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice, here are 10 reasons
why…
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