Hmmm another logo gets created where I am truly stumped and can’t figure out what kind of business/industry this is? If your logo doesn’t describe at the very least what you do or what your industry is…the prospects of getting clients are kinds of hard. Take a look at logo guru David Airey and his article on “What makes a good logo design.”
In the meantime….can anyone figure out the logo above and tell me what kind of business or industry it is?
Tags: branding, corporate identity, logo, Logo Design, Marketing
Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling!
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Tags: affect of color, color branding, logo color, Logo Design, market
Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity?
Here is an interesting article about what seems to be a rush on large brands updating their logos. “…big businesses…overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new customers.”
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