Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling!
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Tags: affect of color, color branding, logo color, Logo Design, market