While perusing the web today, I came across an interesting article written by Nick Rice over at Small Business Branding. The article has 9 Branding Tips for Small Business and some are excellent points. I do have to totally disagree with Tip #1 that states “The design of your logo really doesn’t matter”. What are your thoughts on this? I would love to hear all your comments….
Tags: branding tips, business branding for small business, logo, Marketing
Thanks for commenting on my article. As you can see from the original comments, that statement stirred a lot of controversy.
The main point I wanted to get across is that people spend too much time capitulating on every minute aspect of their logo, when at the end of the day no one chooses (or does not choose) to work with you because of your logo–as long as it’s professional looking. If it’s obviously crappy clipart, that’s a different story.
Logo’s are great for ongoing brand recognition & association, but it’s not the job of a logo to create sales.
I’d love to hear your thoughts on it as a creative service firm.