9
10
2008
In this current economic downturn, small business owners face the huge task of trying to keep their business afloat. Making sales quotas, meeting payroll and earning enough capital to just run the business are some of the daily challenges. Survival tactics for business owners begin with making cut backs and tightening their spending, however the one thing you shouldn’t cut back on is your marketing! Read more…
30
09
2008
So your finishing up a sales meeting with a potential client, you are pulling out your best closing statement to give them every reason to use your services and they utter those dreaded words…”Let me think about it and get back to you”. Read more…
22
09
2008
Hmmm another logo gets created where I am truly stumped and can’t figure out what kind of business/industry this is? If your logo doesn’t describe at the very least what you do or what your industry is…the prospects of getting clients are kinds of hard. Take a look at logo guru David Airey and his article on “What makes a good logo design.”
In the meantime….can anyone figure out the logo above and tell me what kind of business or industry it is?
22
09
2008
Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling! Read more…
16
09
2008
Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity? Read more…
15
09
2008
As a small business owner you learn to multi-task. Accounting, invoicing, filing, promoting in the beginning can be quite overwhelming. Through the years I have come to realize that being a good business owner is knowing when to let go of things, especially the things I am not good at. Read more…
11
09
2008
Never fails. You have an idea for a mailer that hopefully will bring you business. You go to the local print shop, describe what you want, go back and forth with their graphic artist and before you know it you’re several hundred dollars in deep between art, print and mailings and no results! Read more…
3
09
2008
While perusing the web today, I came across an interesting article written by Nick Rice over at Small Business Branding. The article has 9 Branding Tips for Small Business and some are excellent points. I do have to totally disagree with Tip #1 that states “The design of your logo really doesn’t matter”. What are your thoughts on this? I would love to hear all your comments….
3
09
2008
I was contacted recently by one of my clients inquiring about a banner for a tradeshow. I asked her what kind of space she was going to get and exactly what she needed. Her answer was the same answer I have heard several times before. “I will be getting a table that is 6 feet wide, thats all I know, I think the banner will work if I stick it on the edge of the table.” Now being that I have helped many clients time and time again with tradeshows throughout the years I have been able to compile some ideas and techniques for tradeshow events. One of them is please don’t settle for hanging a banner off the edge of a table. Read more…
29
08
2008
Here is an interesting article about what seems to be a rush on large brands updating their logos. “…big businesses…overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new customers.”
