Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity?

There are countless websites out there offering logo design, some even offer logos as low as $50 dollars. However there is a BIG difference between paying for a logo and paying for a brand identity. Fortune 500 companies spend huge dollars developing a brand, why? Because when you are out there running around, busy as ever and forget its your Mother’s birthday – you will remember to “say it with flowers” and FTD will pop in your head. If you want to send her a card you will remember Hallmark because “you care enough to send the very best.” That’s the power of branding. These logos along with their ad slogans have grown into identities that create a sense of loyalty and trust.

Logo design is not just about having a good graphic and some type. It’s about appealing to the audience, a visual suggestion of your service. It should represent your company’s image, and should be instilled into your customers repeatedly — so that when and if your business services are needed, they will think of you first. Stay away from sites trying to sell you cheap logos, all you get is a bad logo as opposed to a well thought out look suited to fit your companies character.

This logo to the left is an example of a website offering cheap logos. The owner’s testimonial said “I don’t need to explain anything here. The crispyness of my logo explains it all.” I have stared at this a few times…I finally found out what kind of company they are.

Can you guess? I would love to hear your comments.

Tags: advertising, brand awareness, brand identity, Logo Design, professional logo design

This entry was posted on Tuesday, September 16th, 2008 at 10:04 pm and is filed under Logo Design, Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.