HAVE YOU SEEN THIS SYMBOL ON WEBSITES LATELY? Do you know what is? Do you hear everyone talking about blogging lately, blog this, blog that and I am sure there are a few out there that have no idea what blogging is and what this symbol is and how it can work for your business.
Well simply put a blog is a website where entries are made in journal style and displayed in a reverse chronological order. A weB Log (blog) is a journal kept on the internet, filled with all kinds of writings or “posts” related to a particular subject or industry. Blogging sites can provide excellent information on many topics, although content can be subjective.
How can a blog work for your business? Well for us, as an example, we have been in the marketing, graphic design and print industry for quite some time. We have alot if ideas, knowledge, tips and tricks that can help our clients and any small business looking for a little marketing know how. However the underlying strategy for any blog is to get people interested in what we are saying, hopefully use our services or refer them and to drive more traffic and awareness to our site and to our business.
A feed is a web document that usually ends in .xml or .rss and it is a slimmed-down version of a website that is created to be easily syndicated. It may be represented by an orange icon, like the one you see above. One on the simplest explanations i have come across to explain RSS feeds is in the video below by the Common Craft Store. It just can’t get any simpler than this.
There are may ways to start a blog and best of all they are free. You can use Blogger, Wordpress, TypePad. Before venturing into marketing your blog, do some research and see read up on blogging. There is a huge value in it for your business!
Tags: advertising, blogging, blogs, business marketing, feeds, marketing blogs, rss feeds
Hi there… I really never knew exactly what a blog was, I just keep running in to the word on a lot of websites. THanks for the explanation. Great blog!