As a small business owner you learn to multi-task. Accounting, invoicing, filing, promoting in the beginning can be quite overwhelming. Through the years I have come to realize that being a good business owner is knowing when to let go of things, especially the things I am not good at.
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Monday, September 15th, 2008 | Posted in Marketing Tips, Networks |
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Tags: grow business, networking, referrals
Thursday, September 11th, 2008 | Posted in Marketing Tips, Printing Tips |
Never fails… you have an idea for a mailer that hopefully will bring you business. You go to the local print shop, describe what you want, go back and forth with their graphic artist and before you know it you’re several hundred dollars in deep between art, print and mailings and no results!
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Wednesday, September 3rd, 2008 | Posted in Logo Design, Marketing Tips |
While perusing the web today, I came across an interesting article written by Nick Rice over at Small Business Branding. The article has 9 Branding Tips for Small Business and some are excellent points. I do have to totally disagree with Tip #1 that states “The design of your logo really doesn’t matter”. What are your thoughts on this? I would love to hear all your comments….
Wednesday, September 3rd, 2008 | Posted in Marketing Tips, Promotional Products |
I was contacted recently by one of my clients inquiring about a banner for a tradeshow. I asked her what kind of space she was going to get and exactly what she needed. Her answer was the same answer I have heard several times before. “I will be getting a table that is 6 feet wide, thats all I know, I think the banner will work if I stick it on the edge of the table.” Now being that I have helped many clients time and time again with tradeshows throughout the years I have been able to compile some ideas and techniques for tradeshow events. One of them is please don’t settle for hanging a banner off the edge of a table.
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Friday, August 29th, 2008 | Posted in Logo Design |
Here is an interesting article about what seems to be a rush on large brands updating their logos. “…big businesses…overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new customers.”
Thursday, August 28th, 2008 | Posted in Marketing Tips, Networks, Web Tips |
We all know (and some of us dread) the idea of business networking. It conjures up an image of stuffing ourselves into a suit or pantyhose, going to events, wearing a sticker with our name scrawled on it, approaching and introducing ourselves to strangers, and trying to remember to keep our cold drinks in the hand we don’t shake with.
Aaaah so fun to be a business owner, isn’t it?
When I tell people offline that I do much of my business networking online, they usually look puzzled. As I explain to the uninitiated, networking online is the same as networking offline, in many ways. You want to make contacts, build relationships, generate leads and meet prospects, and spread the word about your business. Relationship building and networking takes time offline, and it is no different online. So, here are some pointers…
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