The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
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Wednesday, August 27th, 2008 | Posted in Marketing Tips |
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Tags: advertising, branding, build business, Marketing
Saturday, August 23rd, 2008 | Posted in Marketing Tips, Promotional Products |
Word of mouth marketing is the easiest marketing approach ever. Will it be the only marketing you can rely on? Most definitely not, but it should be part of your marketing mix. Everyone talks about word of mouth promotion, however few people really think about how it can affect your business.
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Tuesday, August 19th, 2008 | Posted in Marketing Tips, Web Tips |
HAVE YOU SEEN THIS SYMBOL ON WEBSITES LATELY? Do you know what is? Do you hear everyone talking about blogging lately, blog this, blog that and I am sure there are a few out there that have no idea what blogging is and what this symbol is and how it can work for your business.
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Tags: advertising, blogging, blogs, business marketing, feeds, marketing blogs, rss feeds
Monday, August 18th, 2008 | Posted in Marketing Tips |
Take a look at your business card, it’s probably a bit of white card measuring 2 inches by 3 1/2 inches with print on one side maybe with a colour logo on it. What does it say about you and the way you handle your business? Is it something that makes you think that this is a good business card?
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Monday, August 18th, 2008 | Posted in Marketing Tips |
You sent out the best direct mail piece you’ve ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids. So why aren’t you getting sales?
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Tags: boost sales, sales and marketing
Monday, August 11th, 2008 | Posted in Marketing Tips |
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice, here are 10 reasons
why…
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