A few clients in the past week have asked me about Social Media Networking and mostly about Twitter and what it can do for their business. Commonly asked is “Do you Twitter?”
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Tuesday, October 20th, 2009 | Posted in Marketing Tips |
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Thursday, October 9th, 2008 | Posted in Graphic Design, Marketing Tips |
In this current economic downturn, small business owners face the huge task of trying to keep their business afloat. Making sales quotas, meeting payroll and earning enough capital to just run the business are some of the daily challenges. Survival tactics for business owners begin with making cut backs and tightening their spending, however the one thing you shouldn’t cut back on is your marketing!
Tuesday, September 30th, 2008 | Posted in Marketing Tips |
So your finishing up a sales meeting with a potential client, you are pulling out your best closing statement to give them every reason to use your services and they utter those dreaded words…”Let me think about it and get back to you”.
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Monday, September 22nd, 2008 | Posted in Graphic Design, Marketing Tips |
Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling!
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Tags: affect of color, color branding, logo color, Logo Design, market
Tuesday, September 16th, 2008 | Posted in Logo Design, Marketing Tips |
Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity?
Monday, September 15th, 2008 | Posted in Marketing Tips, Networks |
As a small business owner you learn to multi-task. Accounting, invoicing, filing, promoting in the beginning can be quite overwhelming. Through the years I have come to realize that being a good business owner is knowing when to let go of things, especially the things I am not good at.
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Tags: grow business, networking, referrals
