Hmmm another logo gets created where I am truly stumped and can’t figure out what kind of business/industry this is? If your logo doesn’t describe at the very least what you do or what your industry is…the prospects of getting clients are kinds of hard. Take a look at logo guru David Airey and his article on “What makes a good logo design.”
In the meantime….can anyone figure out the logo above and tell me what kind of business or industry it is?
Tags: branding, corporate identity, logo, Logo Design, Marketing
Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity?
While perusing the web today, I came across an interesting article written by Nick Rice over at Small Business Branding. The article has 9 Branding Tips for Small Business and some are excellent points. I do have to totally disagree with Tip #1 that states “The design of your logo really doesn’t matter”. What are your thoughts on this? I would love to hear all your comments….
Here is an interesting article about what seems to be a rush on large brands updating their logos. “…big businesses…overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new customers.”
See how we can help you! Follow the design process for one of our clients that was looking to redo their marketing materials. We redesigned their logo and brochures and gave them a more appealing, streamlined look to help them market their services.
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Tags: branding, collateral, design, logo
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