Quite often I run into customers that truly don’t understand what graphic design services are and what it can do for a business or product. So I thought hmmm good material for blog post.
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In this current economic downturn, small business owners face the huge task of trying to keep their business afloat. Making sales quotas, meeting payroll and earning enough capital to just run the business are some of the daily challenges. Survival tactics for business owners begin with making cut backs and tightening their spending, however the one thing you shouldn’t cut back on is your marketing!
Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling!
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Tags: affect of color, color branding, logo color, Logo Design, market














