So your finishing up a sales meeting with a potential client, you are pulling out your best closing statement to give them every reason to use your services and they utter those dreaded words…”Let me think about it and get back to you”.
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Tuesday, September 30th, 2008 | Posted in Marketing Tips |
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Monday, September 22nd, 2008 | Posted in Logo Design |
Hmmm another logo gets created where I am truly stumped and can’t figure out what kind of business/industry this is? If your logo doesn’t describe at the very least what you do or what your industry is…the prospects of getting clients are kinds of hard. Take a look at logo guru David Airey and his article on “What makes a good logo design.”
In the meantime….can anyone figure out the logo above and tell me what kind of business or industry it is?
Tags: branding, corporate identity, logo, Logo Design, Marketing
Monday, September 22nd, 2008 | Posted in Graphic Design, Marketing Tips |
Chatting with a colleague today we got into the subject of color and how it affects branding. She was working on a new campaign and her client who was in the dental industry wanted to use red throughout their marketing collateral. Ironically, one of the key points in her clients marketing requests was to project a calming, soothing feel. Now I don’t know about you but the color red does not project calm nor does it give a soothing feeling!
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Tags: affect of color, color branding, logo color, Logo Design, market
Tuesday, September 16th, 2008 | Posted in Logo Design, Marketing Tips |
Wikipedia’s definition of a logo (ideogram), is an image embodying an organization. Logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition. A logo is an integral part of building your business identity, it is the face of your business. With that being said, why are there a multitude of companies so unwilling to budget for their corporate identity?
Monday, September 15th, 2008 | Posted in Marketing Tips, Networks |
As a small business owner you learn to multi-task. Accounting, invoicing, filing, promoting in the beginning can be quite overwhelming. Through the years I have come to realize that being a good business owner is knowing when to let go of things, especially the things I am not good at.
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Tags: grow business, networking, referrals
Thursday, September 11th, 2008 | Posted in Marketing Tips, Printing Tips |
Never fails… you have an idea for a mailer that hopefully will bring you business. You go to the local print shop, describe what you want, go back and forth with their graphic artist and before you know it you’re several hundred dollars in deep between art, print and mailings and no results!
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