Here is an interesting article about what seems to be a rush on large brands updating their logos. “…big businesses…overhauling their images in an effort to beat the economic downturn by staying fresh to existing clientele—and attracting new customers.”
Friday, August 29th, 2008 | Posted in Logo Design |
15
Thursday, August 28th, 2008 | Posted in Marketing Tips, Networks, Web Tips |
We all know (and some of us dread) the idea of business networking. It conjures up an image of stuffing ourselves into a suit or pantyhose, going to events, wearing a sticker with our name scrawled on it, approaching and introducing ourselves to strangers, and trying to remember to keep our cold drinks in the hand we don’t shake with.
Aaaah so fun to be a business owner, isn’t it?
When I tell people offline that I do much of my business networking online, they usually look puzzled. As I explain to the uninitiated, networking online is the same as networking offline, in many ways. You want to make contacts, build relationships, generate leads and meet prospects, and spread the word about your business. Relationship building and networking takes time offline, and it is no different online. So, here are some pointers…
Continue reading
Wednesday, August 27th, 2008 | Posted in Marketing Tips |
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Continue reading
Tags: advertising, branding, build business, Marketing
Saturday, August 23rd, 2008 | Posted in Marketing Tips, Promotional Products |
Word of mouth marketing is the easiest marketing approach ever. Will it be the only marketing you can rely on? Most definitely not, but it should be part of your marketing mix. Everyone talks about word of mouth promotion, however few people really think about how it can affect your business.
Continue reading
Wednesday, August 20th, 2008 | Posted in Networks |
Networks are a great place to promote your business, not only do they help you build relationships with the business community but also establish credible referrals. Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another.
Continue reading
Tags: building business, Marketing, networking
Tuesday, August 19th, 2008 | Posted in Marketing Tips, Web Tips |
HAVE YOU SEEN THIS SYMBOL ON WEBSITES LATELY? Do you know what is? Do you hear everyone talking about blogging lately, blog this, blog that and I am sure there are a few out there that have no idea what blogging is and what this symbol is and how it can work for your business.
Continue reading
Tags: advertising, blogging, blogs, business marketing, feeds, marketing blogs, rss feeds
